For 50 years, Aimpoint® has set the standard in red dot sight technology, trusted by militaries, law enforcement agencies, and dedicated users around the world. Since 1975, our commitment to innovation, rugged reliability, and mission-ready performance has made Aimpoint the originator and global leader in red dot sighting systems. As we celebrate our 50th anniversary, we honor five decades of precision engineering and unwavering dedication to those who demand excellence. From combat zones to backcountry hunts, competitons to daily carry - Aimpoint remains the trusted choice for professionals and enthusiasts who refuse to compromise.
AIMPOINT CELEBRATES 50 YEARS
For 50 years, Aimpoint® has set the standard in red dot sight technology, trusted by militaries, law enforcement agencies, and dedicated users around the world. Since 1975, our commitment to innovation, rugged reliability, and mission-ready performance has made Aimpoint the originator and global leader in red dot sighting systems. As we celebrate our 50th anniversary, we honor five decades of precision engineering and unwavering dedication to those who demand excellence. From combat zones to backcountry hunts, competitions to daily carry - Aimpoint remains the trusted choice for professionals and enthusiasts who refuse to compromise.
Featured Articles
THE MODERN ARCHITECT
Explore the background of Aimpoint President Lennnart Ljungfelt, highlighting how his lifelong experience as a hunter and a soldier helped shape the company's global success in red dot optics.
THE MODERN ARCHITECT
Aimpoint
Aimpoint’s success as a red dot sight manufacturer makes perfect sense given Sweden’s dense forests and strong hunting tradition. Red dot optics excel in fast, close-range shooting, making them ideal for hunting moose, hogs, and deer through heavy cover. But beyond Sweden, many hunters and shooters raised on magnified scopes still need to understand the advantages of red dot technology. For over two decades, Aimpoint’s global message has been championed by its president, Lennart Ljungfelt, a lifelong hunter and former soldier whose personal and professional background aligns perfectly with the brand.
Hunter, Soldier, President
Ljungfelt began hunting as a child, introduced to the outdoors by his father, an avid sportsman and early adopter of Aimpoint products. By age 18, Ljungfelt entered Sweden’s then-mandatory military service with no intention of staying — but that soon changed. He became commander of an air defense missile unit and remained in the military for nearly 16 years, retiring as a major. Afterward, he transitioned to a civilian role in radio communications, but a desire to return closer to family led him to Aimpoint’s headquarters in Malmö in 2003.
Leading Aimpoint
At the time of his arrival, Aimpoint had a reputation for high turnover in leadership. But Ljungfelt’s unique blend of military discipline and hunting experience proved invaluable. One of Aimpoint’s most significant milestones came in 1997 when the U.S. military adopted the CompM series as the M68 Close Combat Optic — marking the start of a lasting partnership. Ljungfelt’s proudest moment at Aimpoint came in 2010, when the U.S. military celebrated the acquisition of their one-millionth Aimpoint optic. General Stanley McChrystal jokingly told him, “You must be a very good salesman. We have 880,000 military members, and we just purchased our millionth sight.” But to Ljungfelt, that moment reflected more than just sales — it reflected the trust placed in Aimpoint’s rugged, reliable engineering. As he put it, “There is no honorable second place.” In combat, survival depends on having dependable gear, and Aimpoint’s optics are built to perform without failure.
Battle-Tested Excellence
Asked what makes Aimpoint products stand out, Ljungfelt pointed to attention to detail. From battery life to lens durability, every component must function flawlessly under extreme conditions — because if one element fails, the entire system fails. Since 1997, over 1.5 million Aimpoint optics have been fielded by the U.S. military. Their continued use is a testament to the brand’s uncompromising standards and battle-proven reliability.
THE MODERN ARCHITECT
Aimpoint
Aimpoint’s success as a red dot sight manufacturer makes perfect sense given Sweden’s dense forests and strong hunting tradition. Red dot optics excel in fast, close-range shooting, making them ideal for hunting moose, hogs, and deer through heavy cover. But beyond Sweden, many hunters and shooters raised on magnified scopes still need to understand the advantages of red dot technology. For over two decades, Aimpoint’s global message has been championed by its president, Lennart Ljungfelt, a lifelong hunter and former soldier whose personal and professional background aligns perfectly with the brand.
Hunter, Soldier, President
Ljungfelt began hunting as a child, introduced to the outdoors by his father, an avid sportsman and early adopter of Aimpoint products. By age 18, Ljungfelt entered Sweden’s then-mandatory military service with no intention of staying — but that soon changed. He became commander of an air defense missile unit and remained in the military for nearly 16 years, retiring as a major. Afterward, he transitioned to a civilian role in radio communications, but a desire to return closer to family led him to Aimpoint’s headquarters in Malmö in 2003.
Leading Aimpoint
At the time of his arrival, Aimpoint had a reputation for high turnover in leadership. But Ljungfelt’s unique blend of military discipline and hunting experience proved invaluable. One of Aimpoint’s most significant milestones came in 1997 when the U.S. military adopted the CompM series as the M68 Close Combat Optic — marking the start of a lasting partnership. Ljungfelt’s proudest moment at Aimpoint came in 2010, when the U.S. military celebrated the acquisition of their one-millionth Aimpoint optic. General Stanley McChrystal jokingly told him, “You must be a very good salesman. We have 880,000 military members, and we just purchased our millionth sight.” But to Ljungfelt, that moment reflected more than just sales — it reflected the trust placed in Aimpoint’s rugged, reliable engineering. As he put it, “There is no honorable second place.” In combat, survival depends on having dependable gear, and Aimpoint’s optics are built to perform without failure.
Battle-Tested Excellence
Asked what makes Aimpoint products stand out, Ljungfelt pointed to attention to detail. From battery life to lens durability, every component must function flawlessly under extreme conditions — because if one element fails, the entire system fails. Since 1997, over 1.5 million Aimpoint optics have been fielded by the U.S. military. Their continued use is a testament to the brand’s uncompromising standards and battle-proven reliability.
50th Anniversary Products
Mark the moment with limited-edition gear built to represent five decades of unmatched performance. From soft long sleeves and premium hoodies to camo-patterned hats, each piece is designed for everyday wear with subtle nods to our heritage. Featuring classic Aimpoint logos, U.S. and Swedish flags, and rugged comfort you can count on - this anniversary collection brings legacy to life.
Mark the moment with limited-edition gear built to represent five decades of unmatched performance. From soft long sleeves and premium hoodies to camo-patterned hats, each piece is designed for everyday wear with subtle nods to our heritage. Featuring classic Aimpoint logos, U.S. and Swedish flags, and rugged comfort you can count on - this anniversary collection brings legacy to life.
Swedish Camo Hat - Tan
$25.00
Swedish Camo Hat - Green
$25.00
Original Hoodie - Navy Blue
$65.00
Original Hoodie - Green
$65.00
Original Hoodie - Federal Drab
$65.00
50th Anniversary Shirt - Blue
$50.00
50th Anniversary Shirt - Grey
$50.00
"Taking Aim" Podcast
For more than 5 decades, Aimpoint has pioneered electric red dot sighting technology used by hunters and competitive shooters around the world.
Now, we’re bringing you insights from influential voices in firearms culture. Dive into the 2A lifestyle with hunters, veterans, tactical experts, instructors, law enforcement, and even celebrities.
The show is hosted by Richard Nance, a lifelong martial artist and retired Police Sergeant with 25 years of law enforcement experience, including time as a SWAT Team Leader and Defensive Tactics Program Supervisor.
For more than 5 decades, Aimpoint has pioneered electric red dot sighting technology used by hunters and competitive shooters around the world.
Now, we’re bringing you insights from influential voices in firearms culture. Dive into the 2A lifestyle with hunters, veterans, tactical experts, instructors, law enforcement, and even celebrities.
The show is hosted by Richard Nance, a lifelong martial artist and retired Police Sergeant with 25 years of law enforcement experience, including time as a SWAT Team Leader and Defensive Tactics Program Supervisor.
©2025 Aimpoint, a company in the Sandberg Development Group
©2025 Aimpoint, a company in the Sandberg Development Group